Monopoly Capitalism
We live in an age of
giants. Unchecked, they stride across the earth consuming much that lies in
their path, leaving behind them great trails of destruction. This is not
pre-history I am describing, but today’s era of monopoly capitalism. There has
been no levelling off of the global economy, as economists predicted. Although
industrialisation has expanded to lesser-developed countries, it has generally
been along lines determined by global corporations based in advanced capitalist
countries. From colonialism, we have moved into the age of multinational
corporate domination. The world’s largest retailer, Wal-mart, raked in $405
billion in revenue last year – that’s enough to buy Bangladesh! They have over
7,500 stores world-wide and employ 2 million people. Cargill, the world’s
biggest company in the food industry, is larger than the economies of
two-thirds of the world’s countries.
The world economic
crisis has claimed a few victims, especially in the dodgy financial sector,
such as the Lehman Brothers, but the process of monopolisation is continuing
unabated. T-Mobile have just announced they’re to merge with Orange to create
the UK’s largest mobile phone service provider, cornering 37% of the market.
Japan’s Panasonic has just bought Sanyo, giving them 38% of the rechargeable
batteries market. America’s Pfizer has just bought Wyeth for an amazing $68
billion, making the world’s number one pharmaceutical company even larger.
According to the Times Rich List 2008, in the UK alone the top 200 companies
have grown from a total value of £76 billion to £280 billion in only ten years.
This has given rise to a rich elite unprecedented in history. Britain’s 50
richest people are collectively worth over £450 billion, up 26% from last year.
The world’s richest 50 individuals are worth over £720 billion, up 22%.
Early Capitalism
Capitalism hasn’t always
been like this. Throughout the 1800s, it was mainly dominated by small
family-owned firms. In 1830 the biggest company in the world was the Cyfartha
iron company, worth about $2 million, with 5,000 employees. A hundred years
later the biggest company, U.S. Steel, was worth $2.3 billion, and employed
250,000 people. Today, the world’s largest company is the energy producer Royal
Dutch Shell. It raked in a staggering $458 billion in revenue last year.
Most industries are now
dominated by just a few massive companies, referred to by economists as
‘oligopolies’. We call them monopolies in the sense that they collectively
dominate the economy as a whole. In Britain, the top 100 manufacturing
companies were responsible for 47% of all output in 1948. By 1968, that had
grown to 69% (‘Industrial Organisation’, George Joll & Link 1992). Today,
it is estimated to have grown even further to around 85%. So, what is causing
this unprecedented concentration of power and wealth?
Economies of Scale
As small companies
compete, you naturally get market leaders. As these companies get larger they
become more efficient at producing goods and services. They invest in mass
production techniques in order to produce goods more cheaply than their
competitors. They buy raw materials at cheaper prices because they buy in bulk.
They expand specialization amongst their workforce. They also copyright and
patent their work, preventing rivals from using it. This is known as economies
of scale. The bigger you get, the easier it is to make money. Smaller companies
cannot compete. This is called a barrier-to-entry. If you wanted to compete
with Ford motor cars, for example, just one car plant would set you back around
$500 million.
When two market leaders
merge they achieve massive economies of scale. This forces others to merge in
order to compete, leading to ever greater concentration. Monopolies often buy
their rivals. Rupert Murdoch’s News Corp, the world's second largest media
conglomerate (often referred to as the ‘Evil Empire’), has just bought out
competitor Floorgraphics, a company that was actually suing the media giant for
anti-competitive behaviour. That’s one way to win a court case! In the UK,
throughout the second quarter of 2007, companies spent over £9.5 billion on
mergers and acquisitions, and a further £51 billion on mergers abroad.
Price fixing
Giant corporations have
learned that competing against each other on the basis of price damages all
parties. So they have learned to ‘cooperate’. Prices are set as high as
possible by the market leader. Competing corporations then round their prices
up in tandem, so they all rake it in. Competition between companies is still
fierce, but it’s now waged, for the most part, with advertising and marketing,
not prices. Companies pour vast amounts of money into product differentiation
in order to convince you, for instance, that Daz washing up powder is better
than Ariel. Consumers benefit less today from competition between capitalists
than ever. All we get is more advertising.
Competition for profit
means price wars do sometimes occur, often with workers footing the bill.
Tesco, which has 30% of the market, and Asda, with 17%, have hit the news
recently for their ‘banana war’. In an attempt to attract customers they’ve
repeatedly slashed their price. We know from bitter history that costs get
passed down the chain. Asda funded its 2002 banana war on the back of a global
deal with Del Monte. Fair trade groups documented the conditions that were
behind that price. In 1999, Del Monte sacked all 4,300 of its workers on one of
its biggest plantations in Costa Rica, which supplies much of the UK. They then
re-employed them on wages reduced by 50%, on longer hours, with fewer benefits.
So monopolies also
dictate the price at which they buy from producers. This has had a devastating
impact on Britain’s farmers. They have been bullied by supermarkets into
supplying at ever cheaper prices. According to Defra, 63% of British farms are
unable to make sustainable profits. The number of dairy farmers in the UK has
halved in a decade to 17,060, and farmers are quitting at an average rate of 14
a week.
There are some
industries where corporations meet secretly to conspire to fix prices. These
are called cartels. These are technically illegal, but the law is usually
impotent. The Organization of Petroleum-Exporting Countries (OPEC) is perhaps
the best-known example. OPEC meets regularly to decide how much oil each member
of the cartel will be allowed to produce, in order to keep prices and profits
high.
In 2004, when demand was
climbing, a number of UK energy companies held back supplies because of
"technical clauses" in the supply contracts, which led to a price
rise that cost British customers £1.4bn. Electronics manufacturers Hitachi, LG,
Chunghwa, and Sharp have all been caught recently in cartel price fixing
rackets involving LCD screens. Another well-known cartel was the International
Coffee Agreement (ICA).
High prices have a devastating
effect on public services, such as the NHS. A 2005 report by the Office of Fair
Trading found that cartel pharmaceutical companies are overcharging the NHS by
as much as 10 times more than other treatments considered to be as effective.
This is estimated to be costing the NHS hundreds of millions of pounds. In
2002, the NHS lost £100 million after two drugs manufacturers formed a cartel
to fix artificially high prices for the ulcer drug, ranitidine. In 2008, drugs
companies were found guilty by the Serious Fraud Office of overcharging the NHS
for antibiotics and anti-clotting drugs. It is predicted that GlaxoSmithKline
alone will make billions from the sale of Swine Flu vaccines, which it is
selling at six times the cost of production. The company has already sold 60
million doses to the UK Government plus a further 100 million to Europe and the
U.S.
Predators
Some multinationals use
ruthless tactics to drive out competitors. The U.S. coffee chain Starbucks uses
a tactic known as ‘clustering’. They’ll build several cafes right in the same
area to obliterate competition. This costs a lot of money, but they can afford
it. They coined in $181 million in profits last year. They even use a strategy
called ‘predatory real estate’. They pay more than market rate rents to keep
competitors out of a location. David Schomer, owner of Espresso Vivace in
Seattle, says Starbucks approached his landlord and offered to pay nearly
double the rate to put a coffee shop in the same building.
The company now has over
16,600 stores worldwide. There are about 115 Starbucks within 3 miles of
London’s Bank of England, thought to be the world's greatest concentration.
They now have about 30% of all coffee shops in the UK.
Finance capital
Monopolisation of the
financial sector has had a profound impact on the world’s economies. At the end
of 1985 there were 18,000 banks in the United States. By 2007, this had been
reduced to just 8,534, and since then has dropped further. As recently as 1990,
the ten largest U.S. financial institutions held only 10% of total financial
assets. Today they own 50%. The largest five U.S. banks now hold $9 trillion in
assets. (Monthly Review Oct 2009).
As leading financial
analyst Henry Kaufman stated: “In
a single generation, our financial system has been transformed. It has melded
together rapidly into a highly concentrated oligopoly of enormous firms… When
the current crisis abates, the pricing power of these huge financial
conglomerates will grow significantly.” We are living through an
epoch where the concentration of the world’s wealth and power has reached
proportions never experienced before in human history. As we have tried to
demonstrate, this is not an anomaly. The tendency of early capitalism to
develop into its monopolistic form is inherent in the system; a market economy
based on private ownership and competition for profit. But economic tendencies
alone are not sufficient to explain the extreme degree of monopolisation.
Political forces have also been at work to ensure the continued domination of
big business over parliament and state.
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